Suzie Wokabi is one of Kenya’s most exceptional female entrepreneurs. Eight years ago, she founded Suziebeauty, Kenya’s leading indigenous cosmetics brand after a successful career as a television make-up artist in Los Angeles, California. SuzieBeauty now manufactures everything from lip-gloss and lipstick to eye shadow, mascara and concealers. Suziebeauty is now a remarkably successful brand, and a household name in many Kenyan homes where her products are the more preferred among the urban, upwardly mobile Kenyan woman.
Last year, Wokabi, 39, sold her company to the Flame Tree Group, a Nairobi Stock Exchange-listed manufacturing group. She still works in the company as SuzieBeauty’s Chief Creative Officer.
Suzie studied International Relations in college, and thereafter went to pursue a career in the fashion and beauty industries in New York. That’s where she discovered her love for beauty. She worked for Clinique as well as MAC, trained well by both. She also attended a make-up school in LA to study media make-up. She was away in the US for almost 10 years and moved back home to Nairobi in 2007 to work as a make-up artist. She found a gap in the retail cosmetics space (all products imported and overpriced) and decided to try and fill it, with SuzieBeauty.